Cape Cod Marathon is the First Massachusetts Race to Deliver RaceJoy!

CapeCod CapeRun

In its 38th year, the Cape Cod Marathon Weekend delivered an innovative race experience to race participants and their supporting fans with RaceJoy. Hosted by Falmouth Track Club, the race is put on by runners who know what runners truly want in a race experience. The race organizers provided RaceJoy’s full premium experience as a complimentary service to its participants and spectators.

Thanks to race organizers, people were treated to a unique race experience with all of RaceJoy’s bells and whistles, including two forms of runner tracking with official race timed progress alerts and GPS tracking, instant race results, audio cheers, and key race information.

CapeCodPhone

More than 2,300 people took advantage of RaceJoy’s technology over the course of the Cape Cod Marathon Weekend. This represents a 120% usage rate (includes spectators and participants), This is some of the highest usage percentages we’ve seen! Way to embrace technology, runners and fans!

Runners took advantage of the free phone tracking option the race was providing (typically there is a 99 cents upgrade fee) with close to 700 people carrying their phones. Spectators from around the country were tracking participants as their blue dot moved on the map and knew exactly where their runner was on the course.

Live Tracking on Race Day!

Spectators were also able to track runners by receiving official race timed progress alerts from the start, midway and finish. Participants received these on the course and are able to review their splits in RaceJoy at any time. RaceJoy sent out more than 13,200 progress alerts as runners and walkers crossed milestones along the course.

RaceJoy delivered these alerts by integrating with the race’s stellar timing service provider, Granite State Race Services. They used ChronoTrack timing equipment and were great to work with and provided a high quality service.  We display what we get and they were spot on!

Many Cape Cod half marathon and full marathon participants opted in to have their progress posted to their personal Facebook and Twitter walls so their friends and family could be aware of their progress on the course.

By integrating with Granite State Race Services, RaceJoy also delivered immediate, scored results for finishers, including individual, overall and age-group results. Finishers were able to receive these within moments of crossing the finish line.

First Place Marathon Finishers!

Spectators and participants made use of RaceJoy’s Send-a-Cheer feature, sending more than 2,500 audio cheer clips. Users also got to test out RaceJoy’s newest Text-to-Cheer function. This feature allows users to type a custom message and have it immediately delivered in audio format to a selected participant. We saw some pretty creative and heartfelt cheers being sent on race day!

CapeCheers

The Cape Cod Marathon Weekend takes place over two days, with the full marathon event held on Sunday with a relay team option. Relay members took full advantage of RaceJoy’s tracking features, including NearMe alerts where they received alerts when their teammate is drawing near so they can get ready for the handoff.

The Cape Cod Marathon Weekend offers participants many options for runners and walkers. The event offers a Marathon, Relay, Marathon Half, and Clam Chowdah Challenge for those that wanted to race both days. The race course is a crazy beautiful scenic, one-loop course that is mostly flat, but has a 70 foot, 1.5-mile climb. Add this one to your bucket list: http://www.capecodmarathon.com.

We’d like to issue a huge shout out to race organizers and the Falmouth Track Club for embracing innovation and including RaceJoy in such a historic race!  Special thank you to Granite Timing and ChronoTrak for your superior technology and openness.  And, of course, you the runner – it is for you that we built RaceJoy! And it is comments like the one below that tell us we are on the right track. Together, we are changing the race experience!

CapeFeedback

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