This last weekend, one of the nation’s favorite races, The Flying Pig Marathon, offered two ways for participants to be tracked.
The race offered text alert tracking as participants crossed certain mile points on the course based on their bib tag crossing these points. This provided supporting spectators with the participant’s pace and estimated finish time. Spectators set this up through the Flying Pig Marathon’s official mobile app found in the app store.
Organizers of the Flying Pig Marathon went a step further and let people know that there was a second way to track runners through RaceJoy’s GPS-based phone tracking. Close to 400 participants registered in RaceJoy and activated tracking the morning of the race. Approximately 500 supporting spectators used RaceJoy to track their runner’s blue dot on race day.
In addition, participants using RaceJoy received audio progress alerts at every mile letting them know their elapsed time, pace and estimated finish time. Spectators tracking them also received these alerts in the form of an in-app notification. RaceJoy issued more than 9,100 progress alerts for the Flying Pig Marathon and Half Marathon.
Since the Flying Pig Marathon race organizers were getting the word out about RaceJoy, we added a banner ad for them to brand their race in RaceJoy and we referred people to their official mobile app for further information about the race.
We also loaded fun pre-recorded pig cheers just for the occasion. Clearly, spectators had fun with this since they sent close to 1,400 cheers to participants during the race. The pleasant sounds of “…an oink oink here and an oink oink there…” and “look it’s a flying pig!” prompted many a smile on race day.
Race organizers of the Flying Pig Marathon clearly embrace innovation and sought out ways it could help their participants and the mass amounts of spectators. Another mobile app they corralled into the mix was Uber; they made special arrangements with the company to ensure transportation on race day. Not only does this race have a great theme that just requires us runners to put it on our bucket list, but organizers offer a fresh, modern experience that we all can appreciate and enjoy. So add this one to your list!
Ble ble ble… That’s All Folks!